At the beginning, I wasn't sure that I was mentally ready to hire Rudy. I'd done the coaching thing before and walked away with a binder full of frameworks I never opened. What's different here is that he actually understands what it's like to hand something over. Not just the business side but the identity piece also. Who am I if I'm not the guy running this company? He asked me that in our second session and I didn't have an answer. Eight months later, I do, and it feels great!

The Under Tension Assessment was almost uncomfortably accurate. I kept thinking, 'did someone talk to my board?' I've recommended it to three other leaders in my network already. The debrief conversation alone was worth the cost. I found that Rudy doesn't just tell you what the results say, he helps you figure out what to do with them.

My dad built our company and I inherited it from him 25 years ago. It's grown since then and now I'm trying to figure out what comes next and none of my advisors could talk to me about the parts that actually kept me up at night. Rudy's approach was direct and layered with genuine empathy. That's really the whole thing.

We came in thinking we finally needed a succession plan. Turns out we needed to have about six conversations we'd been avoiding for ten years. Rudy has a way of slowing things down without letting you off the hook. That's a hard thing to do and he does it well. Our family is in a different place now.

I've sat under a lot of previous advisors in my tenure. Rudy is different because he's not performing. He asks hard questions, he listens longer than most people are comfortable with, and he doesn't tell you what you want to hear. For me, that's the credibility marker. I don't need another voice telling me I'm doing great. I needed someone who could help me see what I was missing. That's what I got